Performa Foundation rebranding
Design areas:
Branding | Visual identity | Graphic design | Website design | UX | UI | Editorial | Art direction
Work scope:
Website design | Brand Identity | Brand Visual Strategy | Key visuals | Information Architecture | Prototyping | User Flow | Layout design | Interactions | Photo editing | Print
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For a foundation focused on contemporary dance, I designed a comprehensive visual identity, including a website and additional promotional materials. The goal of the project was to reflect the dynamic and artistic nature of dance while meeting the needs of a cultural institution. In designing the website and promotional materials, I emphasized a modern approach to digital design, combining clarity and functionality with aesthetics.
A key aspect of the project was also creating editorial designs and photo-based materials that captured the energy and emotion of contemporary dance, giving the entire visual identity coherence and an artistic touch. All elements were carefully crafted to create an elegant and modern image for the foundation, attracting the audience's attention and building its identity in the art world.