poMOCSELF – Psychotherapist
Design areas:
Branding | Visual identity | Graphic design
Work scope:
Brand analysis | Brand Identity | Brand Visual Strategy | Logo project | Brand manual | Social media system
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The client sought the design of a logo and visual identity that resonated with the core principles of psychotherapy. The objective was to develop a brand identity that communicated the importance of self-help in the therapeutic process. While therapy provided guidance, true healing required individuals to embrace help and cultivate self-love.
The visual identity needed to evoke themes of tenderness, gentleness, and uplift, aligning with the transformative journey of personal growth and mental wellness. This brand language was intended to inspire a sense of empowerment and positivity, making it ideal for psychotherapy practices.
The final designs successfully met the requirements, creating a brand language that inspires a sense of empowerment and positivity. The client expressed satisfaction with the outcome, confirming that the designs were well-suited for psychotherapy practices.